ETS Strategic Principles

Strategic Management

ETS Berkeley has in place a strategic management program, based on the Balanced Scorecard. As part of that program the Director and Senior Managers have identified the following strategic principles which guide the setting of objectives and the design of performance measures.

1) Lead with Teaching and Learning

• Infuse teaching and learning into all ETS services, activities and communications
• Advance informal and formal learning activities
• Lead the campus in thinking about teaching and learning and technology

2) Be the Infrastructure

• Be the teaching, learning and collaboration infrastructure
• Sustainable and scalable systems that are core to campus infrastructure
• Platforms for consistency and growth
• No silos - approach user experience holistically - Cross Think/Cross Do
• Establish sustainable service and costing models
• Learning spaces everywhere

3) Innovate with Purpose

• Balance of vision and real needs
• Decision informed by data
• Drive to improve the teaching and learning experience
• Enable learners to achieve their goals
• Maximize impact

4) Open Educational Doors

• Enable more learning
• Open the doors - provide access
• Facilitate open materials
• Open software, open systems
• Open minds

5) Partner for Impact

• Do more and better for more people
• Leverage talent from community and allow them to leverage us
• Build many bridges on campus and throughout higher education
• Envision the whole solution
• Partners and stakeholders see themselves as as integral part of ETS